Digital Marketing (MBA 5850)
Term: 2016-2017 Spring 1
Faculty
There is not currently a faculty member for this course
Schedule
Mon, 6:30 PM - 10:00 PM (2/27/2017 - 4/17/2017) Location: SCH SCH
Description
5850 DIGITAL MARKETING
(3 semester hours credit)
This course examines the ways new digital technologies have changed the marketing industry. It covers its impact on the e-enabled marketing mix and communication strategies, as well as changes in product and channel strategy driven by digital technology. The course provides the student with a working knowledge of contemporary digital marketing principles and provides a tool set to assess, build, and sustain a successful, comprehensive integrated digital marketing program. In a field that literally changes on a daily basis, emphasis is placed on staying on top of contemporary topical issues, while applying course content to real-world challenges.
Required Prerequisite: 5210